YOUR HOME
24-hour concierge Doorman The Zone - a full floor of resort-style amenities Recovery Zone - relaxing room with body massage chairs surrounded by soothing video and audio Fitness Zone - featuring Life-Fitness equipment Experiential shower Spa treatment room Social sauna Yoga studio Golf simulation room Wi-Fi enabled Men’s and Women’s Locker Rooms High speed elevators Sophisticated card-access security system Two level enclosed garage with direct access to lobby Cold storage for food and flower deliveries Individual storage available for purchase Bicycle room Laundry room for oversized requirements Platinum is a striking 43-story tower that artfully blends glass and steel with the drama and pure excitement of New York. Located in Manhattan’s Times Square neighborhood, perfectly centered between the art, theatre, fashion, and business worlds, Platinum is near some of the world’s best restaurants and minutes away from the subway and major transportation locations. From the moment you enter Platinum, you will realize you’ve arrived at a cutting edge building unlike anything you’ve ever seen before. With a full floor of unique lifestyle amenities, Platinum rivals the world’s finest five star resorts. A Platinum residence exudes power. Each platinum residence enjoys dramatic entries, spacious layouts, stunning kitchens and baths, top-of the line name brand fixtures and appliances, impeccable design and spectacular panoramic city and river views.
NEIGHBORHOOD
Welcome to the bright lights of this big city, and everything it has to offer: the sights, sounds and excitement of a new Times Square and 42nd Street; the restaurants; the Broadway shows; the crossroads of the Port Authority of New York bus terminal. From the Hudson River to Bryant Park, you're at the pulse of Manhattan's beating heart here.
From Macy's department store up to Central Park, the Midtown West skyline continues its rapid change. New developments dot the horizon, from the 45-story Bryant Park Tower, to Orion and Clinton West in the far west 40's, to the striking new Time Warner Center and Mandarin Oriental Hotel at Columbus Circle, where condo owners are afforded the city's most spectacular park and river views, and live music aficionados flock to hear the highest-profile names in jazz. Just blocks away, in the 50's on 6th Avenue, the renowned Radio City Music Hall, home of the world-famous Rockettes and “The Radio City Music Hall Christmas Spectacular,” and Carnegie Hall venues provide more of the music and razzle-dazzle for which the city is famous, while nearby, NBC Studios and Rockefeller Center attract millions of visitors every year, particularly during the holiday season, when people come from all over the world to see the enormous Christmas tree and to skate at the skating rink in front of it. 30 Rockefeller Center, home of NBC Studios,
Meanwhile, Times Square, the bustling center of New York City, is always full of people, eager to experience the bright lights of one of the more exciting spots in the world. Every New Year’s Eve, of course, millions converge to view the famous ball drop, broadcast as “New Year’s Rockin’ Eve.” Times Square offers Broadway shows, numerous hotels, including the gorgeous Marriott, which boasts a Broadway theatre, the Marriott Marquis, inside it, as well as a famous restaurant, The View, on its top floor, which provides gorgeous, breathtaking views of the entire island. Customers also flock to exciting stores like Toys R’ Us, which has a Ferris Wheel inside, M&M World, and the Hershey’s store. People wanting to go to Broadway shows can purchase discounted tickets at the newly renovated TKTS Booth in Duffy Square
Nearby, on 42nd Street, people can visit such exciting museum attractions as Madame Tussaud’s to see wax sculptures of their favorite celebrities and famous historical figures, and Ripley’s Believe It or Not. Also in the area are the International Center of Photography, the Carnegie Hall Rose Museum, and the Museum of Art and Design. Returning to 42nd Street, it also features two enormous movie theatre multiplexes, facing one another—the AMC Empire and the Crown Regal. Other famous theatre-related spots in the area include Shubert Alley and Theatre Row.
And at the northeast tip of this storied neighborhood, the stately and world-famous Plaza Hotel patiently undergoes its condo conversion. Other hotels include the aforementioned Marriott, as well as the New York Hilton, the Westin, the Peninsula Hotel, Park Savoy, St. Moritz, and Essex House.
Midtown West also features such places as Columbus Circle, where the Time Warner building is located, as well as a gorgeous shopping center, with such high-end shops as Armani Exchange and Hugo Boss, as well as a Whole Foods, Borders, Godiva Chocolate, and more, and the famous NY Public Library building, with its lion statues, Patience and Fortitude.
Restaurants in the area include Orso and Barbetta, Jekyll & Hyde, a theme restaurant modeled after classic horror movies, full of ghouls and goblins and mad scientist laboratories, Olive Garden, Red Lobster, Carnegie Deli, Grey’s Papaya, Hard Rock Café, and Planet Hollywood in Times Square, Firebird,
Baluchi’s, Yum Yum Bangkok, Le Pain Quotidien, and Amy’s Bread
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