John Crafton is a burgeoning real estate entrepreneur with impressive results to date. As a Licensed New York Real Estate Broker, Crafton employs a proven sales and marketing approach, by exhibiting property in a stylistic, yet strategic form. Mr. Crafton was named Rookie Of The Year – one of the industry’s highest honors, setting performance records at a previous ﬁrm. Many in the ﬁeld have characterized him as a passionate workaholic with an obsession for what he does.
Mr. Crafton has been featured in
publications such as The New York Times,
Real Estate Weekly, New York Magazine and Metro NY. In April 2007, Mann Report Residential named him the “Prince Of
Harlem Real Estate” and he was featured among seven
top-performing Manhattan agents in a full-page article in the Mann Report “Broker's Issue.”
Regarded as a shrewd negotiator, Mr.
Crafton prides himself as a deal maker. With an obsessive focus on hospitality
and customer service, he often exceeds the expectations of clients. In 2006, as
a new agent, Mr. Crafton originated over $3 million dollars in exclusive
listings his first 90 days of being hired; he rented 90 apartments; and closed
$5 million dollars in residential sales – All in his first year in the
Crafton’s drive and success are deeply
rooted in his DNA. Prior to his role in real estate, Mr. Crafton was
instrumental in the music business and has appeared on CNN to advise on
entertainment. Smart and naturally ambitious, he produced music segments for
Gucci fashion shows in Milan and also served as executive producer on
television and radio advertising campaigns for L’Oreal, Mistic Drinks and AT&T.
In 1999, Crafton co-founded MacGold Entertainment and raised $1 million in
venture capital for a “ﬁrst-of-its-kind” Internet
music project that resulted in a Warner Brothers recording deal. As a former
record producer at Bad Boy Entertainment, Mr. Crafton has production credits
with artists such as the late Notorious B.I.G. and Babyface. It was in the
competitive music industry where Crafton learned the art of the deal,
negotiations and acquired business skills that would later assist him in his
career in New York City real estate – the most competitive and demanding market
In addition to his role in real estate,
Mr. Crafton is a well-respected speaker. He remains active in his hometown
community on Long Island and encourages students to pursue entrepreneurship and
careers in business. He has addressed educational facilities such as Uniondale
High School and IS 339 in the Bronx. Mr. Crafton's commitment to inspire
entrepreneurship and leadership, especially to underprivileged youth is the key
motivation for his involvement in community organizations and The Reginald F.
Mr. Crafton’s passion for entrepreneurship and
creativity are defined by his love for real estate. Forward thinking and
pathologically hardworking, he goes to extreme lengths to exceed client
expectations and is known for signing contracts at 2am. With his omnipresent
BlackBerry in hand, Crafton is a relentless closer and lives by the Reginald F.
Lewis quote “Keep going, no matter what.”