The corporate financiers at “private equity juggernaut” Blackstone Group have their work cut out of them. After all, how does one take a stodgy Midtown building and make it appeal to bunch of self-stylized iconoclasts? With scooters, of course!
After purchasing the top 12 floors of 229 West 43rd Street last year, Blackstone has spent $105 million in renovations to appeal to fast-growth startups, reports Bloomberg. That means ping-pong tables, Razor scooters, and a basketball court, proving, once again, that everyone’s idea of startup decor is frozen in 1999.
Facebook and Amazon have toured the space.