|June 18, 2012||Tweet|
The corporate financiers at “private equity juggernaut” Blackstone Group have their work cut out of them. After all, how does one take a stodgy Midtown building and make it appeal to bunch of self-stylized iconoclasts? With scooters, of course!
After purchasing the top 12 floors of 229 West 43rd Street last year, Blackstone has spent $105 million in renovations to appeal to fast-growth startups, reports Bloomberg. That means ping-pong tables, Razor scooters, and a basketball court, proving, once again, that everyone’s idea of startup decor is frozen in 1999.Facebook and Amazon have toured the space.
Read more: http://betabeat.com/2012/06/blackstone-group-new-york-times-building-tenant-startups-06152012/