PROJECT OVERVIEW

Mercedes-Benz Places | Binghatti City is a landmark, city-scale residential development that introduces an entirely new category of branded living. Developed by Binghatti, in collaboration with Mercedes-Benz, this is not simply a residential project—it is a masterplanned city where automotive design philosophy is translated into architecture, lifestyle, and urban experience.

Comprising 12 architecturally iconic towers, the development establishes a powerful skyline presence anchored by a central landmark tower known as the Star Beacon. Each tower draws inspiration from legendary Mercedes-Benz design concepts, blending precision engineering, sculpted fluidity, performance aesthetics, and timeless luxury.

The result is a fully integrated urban ecosystem where residents experience clarity, movement, innovation, and prestige—the same values that define Mercedes-Benz automobiles—applied to everyday living.

MASTERPLANNED CITY CONCEPT

Unlike conventional developments, Mercedes-Benz Places is designed as a self-contained city:

• Unified architectural language across all towers

• Integrated residential, retail, leisure, wellness & lifestyle zones

• Pedestrian-friendly grand promenades and green spaces

• City-scale landscaping with curated lifestyle experiences

• Branded services embedded into daily life

This is urban living reimagined, where luxury is not isolated inside apartments, but flows throughout the entire environment.

ARCHITECTURE & DESIGN PHILOSOPHY

The architectural vision is inspired directly by Mercedes-Benz automotive design:

• Flowing, aerodynamic tower forms

• Sculpted façades expressing motion and kinetic energy

• Precision detailing with high-value finishes

• Harmonious balance between emotional design and functional intelligence

• Clean vertical lines creating visual calm and clarity

The towers rise in a choreographed skyline composition, culminating in the Star Beacon, a vertical icon visible from afar and symbolic of the city’s identity.

LOCATION & CONNECTIVITY

Prime Address: Nad Al Sheba, Dubai

Mercedes-Benz Places | Binghatti City is strategically located in Nad Al Sheba, one of Dubai’s most prestigious and evolving districts, globally recognized for equestrian excellence and proximity to Meydan Racecourse.

Key Connectivity:

• Minutes from Business Bay

• Direct access to Sheikh Zayed Road, Al Khail Road, and Al Ain Road

• Easy reach to Downtown Dubai

• Close to Dubai Mall, Dubai Opera, and Museum of the Future

• Approx. 15 minutes to Dubai International Airport

• Seamless access to Palm Jumeirah, Dubai Hills, Dubai Harbour, and Dubai Marina

This central location ensures strong end-user appeal, rental demand, and long-term capital appreciation.

GRAND ARRIVAL EXPERIENCE

Arrival into Binghatti City is designed as a ceremonial transition:

• Monumental entrance sequence

• Sculpted podium architecture

• Calm separation from the external city

• A sense of exclusivity, privacy, and belonging

Residents transition from the energy of Dubai into a refined, serene branded environment.

THE GRAND PROMENADE & CENTRAL PARK

At the heart of the city lies the Grand Promenade, the social and emotional core of the development.

Key Features:

• Landscaped central park

• 12 curated lifestyle zones

• Walking trails and shaded pathways

• Retail boutiques and cafés

• Indoor-outdoor lifestyle integration

• Community gathering spaces

• Relaxation zones and wellness areas

The park and promenade are designed to activate daily life while maintaining privacy and elegance.

EXCLUSIVE AMENITIES & SERVICES

Mercedes-Benz Places offers hotel-grade, branded amenities, seamlessly integrated across the city and towers.

Lifestyle & Leisure Amenities

• Infinity swimming pools

• Resort-style leisure decks

• Pool lounges and sun decks

• Private terraces and viewing platforms

• Landscaped gardens and relaxation zones

Wellness & Fitness

• Fully equipped gyms

• Yoga and meditation areas

• Wellness studios

• Outdoor fitness zones

• Spa-inspired relaxation spaces

Family & Community

• Children’s play areas

• Family recreation spaces

• Safe pedestrian zones

• Community lounges

Retail & Dining

• Ground-floor retail outlets

• Cafés and lifestyle dining

• Boutique shopping

• Everyday convenience retail

BRANDED SERVICES & TECHNOLOGY

Smart Living

• Smart home automation

• Intelligent climate control

• Advanced lighting systems

• Energy-efficient technologies

Resident Services

• 24/7 concierge service

• Security and access control

• Valet services

• Housekeeping options

• Dedicated resident support

Sustainability

• Energy-efficient systems

• Responsible material selection

• Long-term sustainability strategy

• Reduced environmental footprint

BUILDING & TOWER COLLECTION

The city consists of 12 towers, each with a distinct Mercedes-Benz identity:

Tower Inspirations:

• Project Maybach

• Vision Mercedes-Maybach – Ultimate Luxury

• Vision Mercedes-Maybach 6

• Vision One-Eleven

• Mercedes-Benz AMG Vision

• Vision AVTR

• Vision Simplex

• Vision Iconic (Star Beacon)

Each tower offers a curated unit mix, from studios to ultra-luxury 5-bedroom duplex residences, ensuring appeal across investors, professionals, families, and high-net-worth individuals.

RESIDENTIAL UNIT TYPES

Across the city, residences include:

• Studios

• 1 Bedroom Apartments

• 2 Bedroom Apartments

• 3 Bedroom Apartments

• 4 Bedroom Apartments

• 5 Bedroom Residences

• Duplex apartments

• Large terraces and balconies

• Premium layouts with efficient flow

All units emphasize:

• Open-plan living

• Floor-to-ceiling windows

• Natural light optimization

• High-quality finishes

• Functional luxury layouts

DEVELOPER PROFILE – BINGHATTI

Binghatti Holding Limited is one of Dubai’s most prominent private developers:

• Founded in 2008

• Vertically integrated (design, construction & delivery)

• Portfolio exceeding AED 80 billion

• Over 50 completed projects

• Approx. 30 million sq.ft. of sellable pipeline

• Renowned for branded collaborations and design-led developments

Binghatti’s contractor heritage ensures speed, quality control, and delivery reliability.

INVESTMENT ADVANTAGES

• World’s first Mercedes-Benz branded city

• Global brand trust and recognition

• Strong rental yields

• Long-term capital appreciation

• Central Dubai location

• Limited-edition branded residences

• High international investor demand