Marketing

Developers

From boutique condominium project to subdivisions, loft and existing building conversions to ground up new developments and to single mega mansion projects, hundreds of developers across markets have already trusted their projects with the Nest Seekers brand and partnership.

As your partners, our goals are to add value to your project, brand it, position it, market it and successfully sell it out beyond your expectations. Once you engage our firm you we will provide the following services:

DATA & RESEARCH

Our team will provide you ongoing reports and studies of pricing, demographics, cultural trends and market analysis to the micro level around the project. Research and information are key to timing, conceptualizing and positioning your project. We continue to use data as progress to help guide speculations, pricing strategy, market penetration and price amendments as the project progresses.

SELECTING A TEAM

With over 800 agents spread between 20 offices in the key markets of the world, our talent pool is enormous. Senior management will work with you to identify and select the right sales and marketing team to represent the project and you as a developer in the market place. The sales team along with our creative team will work and drive the design process with your architect, engineers and designers including layouts, floor plans, amenities and more. Number one goal in mind – Sell sell sell.

CREATIVE, DESIGN, MERCHANDISING & IDENTITY

Our in-house creative team has enormous experience branding and marketing development projects. This service can save developers millions in cost as traditionally a developer would hire separate agencies. The right branding could have enormous impact on profitability. Working with architects, design teams and project engineers, we help define the identity key selling element and introduce options that then emerge into marketing strategies. Exploiting floor plan designs, layouts and décor maximizes profitability and minimizes costs.

STRATEGIES & INNOVATION

The market place is very competitive. It is essential to bring the right strategy to each project individually and identify the unique positioning and create desirability. From collateral material to 3D renderings and simulations, web sites, sales office and all other marketing products, we design thoughtful, innovative marketing plans to facilitate efficient access to the target market. With each project we try to find new ways to innovate branding, positioning and the selling process.

COMMUNICATION & PUBLIC RELATIONS

We believe strongly in editorial power. We also believe that for most buyers the developer may be as important as the project itself. Working with our press team we will strategically deploy media across all platforms to tell a compelling story about the unique opportunity of your project and your organization.

ROADSHOWS

The traditional dinosaur agents who sit on site in an office waiting for the phone to ring is fading away. Your project may have hundreds of millions at stake and requires broad and global marketing efforts. We deploy the right presentation and team and bring your projects to buyers around the world through our offices, affiliates, trade shows and marketing programs worldwide.

FINANCING

Relationships with the right banks ensure affordable financing of the project and sale of each unit. Bringing this benefit to a project can ensure every buyer will be able to close, and in some cases lock in rates for a year upfront or as needed.

FROM OFFERING PLAN TO FINAL CLOSING

We work with your legal team to simplify the purchase contract and technical processes of the transaction making sure the sales are smooth and easy. We coordinate and liaise the closing of each unit making sure everything is on schedule. Budget and timelines are crucial in maximizing profits and success.

CAPITAL CONTRIBUTION

Depending on the vision and the project, we may invest or help syndicate the capital contribution through our asset management divisions. We will then become your partner as well as the marketers for the project helping everyone involved achieve their financial goals.

REPOSITIONING

Occasionally, projects come to market with the wrong marketing strategy or with the wrong selling plan and sometimes the wrong time. We will take on projects were others may have failed and reposition it in the market place as fresh, new and exciting, creating new value for potential buyers and complete the process successfully. We will visualize and convey concepts that others may have overlooked.

Current Portfolio >
Phone: 646-443-3700
Fax: 888-837-6096