The Standard’s Distinctive Take on Island Living — 188 Design-Led Branded Residences in the Heart of Phuket’s Most Dynamic Coastal Community

Introducing The Standard Residences, Phuket Bang Tao, a new branded residential destination bringing the unmistakable energy, design and lifestyle of The Standard to one of Phuket’s most sought-after neighborhoods. Set moments from Bang Tao Beach, the residences combine contemporary tropical living with the brand’s unconventional approach to hospitality, creating a home that feels as much like a private retreat as a social destination.

Spread across approximately 20,086 square metres of landscaped grounds, the development comprises just 188 residences within six low-rise, seven-storey buildings. The architecture is deliberately relaxed and resort-like, with sculptural façades, lush tropical gardens, pools and intimate communal spaces woven throughout the property.

Residences range from spacious one-bedroom homes to two- and three-bedroom residences and expansive three-bedroom duplexes. Interiors embrace natural light, organic textures and generous indoor-outdoor living, with private terraces and thoughtfully designed spaces for both entertaining and retreat. The collection ranges from approximately 75 sqm to over 300 sqm, offering significantly more space than a typical resort condominium. The project's philosophy is equally distinctive: The Standard describes its residences as bringing the style and service of its hotels into everyday life, combining design, culture, food, wellness and social experiences within a residential setting.

At the heart of the development is an extensive collection of lifestyle amenities conceived as more than traditional condominium facilities. Residents will have access to a 25-metre outdoor swimming pool, leisure pool, spa, sauna and bath experience, fitness centre, private studio, pickleball court, theater room, game area, multipurpose spaces and pet-friendly areas, all surrounded by tropical landscaping. A staffed lobby brings the atmosphere of a boutique hotel into the residential experience, while 24-hour concierge and security, buggy and shuttle services, and an extensive menu of on-demand services provide another layer of convenience.

The location is equally compelling. Bang Tao has emerged as one of Phuket’s most established lifestyle and residential districts, combining the island’s celebrated west-coast beaches with an increasingly sophisticated collection of restaurants, beach clubs, retail, wellness, golf and international communities. The project sits close to Bang Tao Beach, Laguna Phuket, Boat Avenue, Porto de Phuket and Catch Beach Club, putting many of the area’s principal attractions within easy reach.

The result is a residence that feels distinctly Phuket yet unmistakably Standard: sophisticated without being formal, design-conscious without being predictable, and created for owners who want to experience the island rather than simply own a home on it.