Alex was told by a Japanese businessman something he never forgot: “When everyone’s thinking alike, no one is thinking”.
Alex has lived by the adage ever since, whether working as a teacher, a national training manager, or a builder of commercial offices and residential homes. He has never found it truer than since he became a full time broker in the luxury market of the East End.
Indeed, it is precisely Nest Seekers marketing originality that drew him to the company in 2012. “I looked at Nest Seekers the same way I would an investment property,” he says. “Did Nest Seekers have strong growth potential? Were there underlying factors in place to support that growth and enable the company to quickly take its place among the older, more established players? Reaching today’s luxury home buyer requires mastery of global platforms, social networks, media apps, sites, and tools, as well as creativity and flexibility of approach, and I could see that Nest Seekers youthful boldness would enable me to do what I do best.”
Alex has lived and worked on the East End for more than forty years, and his experience as a builder gave him rare insight both into the extraordinary – yet dizzying -- array of possibilities afforded prospective buyers, and in how to meet their needs. One of his earliest customers, for instance, was looking for the perfect waterfront home that would, recalls Alex, be both “traditional, ultra-modern, and large enough to lavishly entertain yet still provide a sense of intimacy.” Alex had the perfect fit: an Andrew Geller-styled beach home, featuring wide plank flooring, trapezoidal windows and irregular roof lines.
“I love every aspect of the business,” he says, “from design and the many aspects of construction logistics, to marketing and the intricacies of contracts and zoning codes. At heart, I’m people oriented, and this is above all a people business. Nest Seekers has provided me the flexibility to build homes for long-time clients and the technology to continually expand my business relationships with whole new generations of investors.”