Donna Vicedo Racho

With nearly three decades of experience in the Philippine real estate industry, Donna Vicedo-Racho has built a remarkable career defined by leadership, innovation, and results. Her deep expertise spans sales, marketing, operations, training, and business development, with a consistent focus on high-end and luxury property markets.

Donna’s track record includes landmark achievements at two of the country’s most prestigious developers. At Ayala Land Premier, she led top-performing teams, drove a cumulative sales volume of ₱28 billion, and received multiple awards for excellence. Prior to that, she played a pioneering role at Megaworld Corporation—introducing the groundbreaking Township Concept at Eastwood City and helping launch the now widely adopted “Ready for Occupancy” model. Her efforts contributed to over ₱20 billion in sales within just five years.

Known for her strategic mindset and people-first leadership style, Donna has successfully built and mentored high-performing sales teams while developing strong client relationships across a wide spectrum of investors and homebuyers. She is equally adept at identifying new market opportunities, negotiating complex deals, and driving growth through both traditional and digital marketing platforms.

Her reputation for integrity, innovation, and execution has earned her the trust of clients and colleagues alike, making her a respected force in local real estate and beyond.