Zach Crawford
Zach Crawford is an accomplished business leader with over 20 years of sales experience spanning automotive, powersports, sport boats and yachts. Zach has built a reputation as a dynamic sales strategist and visionary leader who consistently delivers measurable results in competitive global markets.
Currently serving as the Director of Global Sales & Business Development at Vision Marine Technologies, Zach oversees all international sales operations, spearheading initiatives that have propelled the company to the forefront of the electric marine propulsion revolution. In this role, he is responsible for crafting and executing comprehensive business development strategies, expanding distributor and OEM networks, managing both B2B and B2C channels, and building strategic alliances across diverse global markets.
His tenure at Vision Marine has been marked by the company’s significant expansion across three continents and six countries, driven by his ability to align sales performance with market demands, capitalize on emerging trends in sustainable boating, and elevate the brand’s presence at major international boat shows. Zach plays an instrumental role in promoting electric vessels and propulsion systems, bridging innovation with customer-centric solutions in the evolving maritime landscape. His ability to communicate complex technologies in a compelling and accessible way has made him a highly respected figure among marine dealers, industry executives, and luxury boat clients.
Throughout his career, Zach has demonstrated an exceptional ability to identify untapped market opportunities and convert them into profitable ventures. His command of the full sales cycle—combined with an acute understanding of client behavior, product positioning/knowledge & financing has enabled him to exceed revenue targets consistently while nurturing long-term client relationships.
Prior to his current role, Zach served as District Sales Manager for Suzuki Canada Inc., where he drove significant growth in the powersports segment. By fostering strong partnerships with dealers and launching targeted promotional campaigns, he effectively increased the market share of Suzuki’s motorcycle and ATV divisions.
His earlier roles further showcase his impressive record of sales leadership. As General Manager at a full line Yamaha dealership, Zach achieved a 300%+ year-over-year sales increase, demonstrating his ability to transform operations and accelerate revenue growth through refined sales tactics and performance coaching. As General Sales Manager at Maximum Powersports, he orchestrated an unprecedented 800%+ sales growth over a six-year period, underscoring his long-term vision and ability to build high-performing teams that align with business objectives.
Zach’s journey began in the early 2000's as an automotive technician, where he honed his foundational knowledge of mechanics, systems, and service operations. His transition into service management roles was fueled by a passion for performance, innovation, and delivering unparalleled client satisfaction. This hands-on experience continues to inform his leadership style, enabling him to bridge the gap between technical understanding and strategic decision-making.
Fluent in both English and French, Zach brings a global perspective to his work, seamlessly managing cross-border relationships and complex negotiations. His technical toolkit includes advanced proficiency in Word press, Microsoft Excel, CRM systems, and finance portals, which he leverages to streamline processes, analyze market trends, and enhance forecasting accuracy.
With a career defined by integrity, innovation, and impact, Zach Crawford remains a driving force in the marine industry—shaping the future of boating through sustainable technologies, visionary leadership, and a relentless commitment to excellence.
