Never before on the open market! Set on a prime parcel in Santa Monica's Collegiate Street neighborhood, 943 Princeton Street presents an exceptional land-value opportunity in an A+ Westside location. What makes this property so desirable is the oversized 8,665 square foot lot - perfect for those looking to design and build a custom dream home or for developers seeking a premier site in a high-demand market. Perfectly positioned just minutes from Montana Avenue, the iconic Brentwood Country Mart, Wilshire Boulevard's renowned shops and restaurants, and the beach, this address offers the quintessential Santa Monica lifestyle. The property is also located within highly rated Santa Monica schools, further enhancing its long-term value. Surrounded by established luxury homes and new construction, this is a rare chance to build in a neighborhood where location truly defines the investment. 943 Princeton Street delivers the foundation for something truly exceptional in one of the Westside's most prestigious enclaves.