Beautiful 2 Bedroom 2 Bathroom Apartment On The 9th Floor Of Principal Tower

Timo Braasch
Office Manager
Mobile: +44 (0)74 1323 4032
Alex Dietrich
Managing Director
Phone: +44(0)74 2639 3033
Mobile: +44(0)74 8840 8663
European Headquarter One Mayfair Place
Phone: +44(0) 74 2639 3033


233 Shoreditch High St Apt: 9.4
England E1 6PJ
United Kingdom


Ownership: For Sale
Type: Apartment
Rooms: 5
Bedrooms: 2 BR
Bathrooms: 2
Pets: Unknown
Area: 70M² (764 sq ft)
Exterior area: 55 sq ft


Price: £1,194,240


Located on the 9th floor of the Principal Tower and offering breathtaking city views, this luxury apartment comprises open plan bespoke kitchen/living room with integrated appliances, two bedrooms with built in wardrobes, en-suite bathroom and a beautiful balcony. The total area of the apartment is 764 sq ft.

We are selling this stunning piece of art off plan for £ 1,194,240

All apartments feature oak herringbone flooring to hallway, living room, kitchen and master bedroom, underfloor heating throughout and comfort cooling to reception rooms and bedrooms and 24 hour onsite security with CCTV monitoring. All occupants will further benefit from an array of amenities including 24 hour dedicated concierge, residents' lounge, screening room, work hub, gym, private dining room, treatment room and communal terrace

PRINCIPAL TOWER is set to join the cast of architectural landmarks on London’s iconic skyline, which includes masterpieces from the Richard Rogers Partnership, Rafael Viñoly and Kohn Pederson Fox. Designed by Foster + Partners, this svelte new addition is the epitome of understated elegance. Inspired by the architectural landmarks in its vicinity and the historic views it offers across the capital, Foster + Partners has created a design that responds to the uniqueness of its location both geographically and culturally. Principal Tower offers the opportunity to own an architectural masterpiece, equivalent to a priceless piece of art, that will give constant pleasure and lasting value.

Principal Tower enjoys a prestigious location overlooking the heart of the City of London, the financial capital of the world, and Shoreditch, the trend-setting capital of the world. The Tower benefits from five major transport hubs within walking distance, making it convenient to access all corners of the capital with ease and speed. London City Airport is an additional asset, being less than 30 minutes away.

Many other world-famous London destinations are also easily accessible thanks to Principal Tower’s proximity to the efficient transport network. Whether you choose to spend the day on a shopping spree at Harrods or a relaxing afternoon in Hyde Park, you are only minutes away.

Whilst PRINCIPAL TOWER is a building of unquestionable architectural merit, it is from inside looking out that its true splendour is revealed. At 50-storeys high, it offers spectacular views from East to West, a panoramic that is unlikely to be surpassed.

At PRINCIPAL TOWER everywhere is close to hand. Central London is readily accessible by tube and with the completion of Crossrail in 2018, journey times throughout London will be even quicker. Travel to the rest of the UK is simple on the comprehensive train network and Europe is easily accessible – Eurostar is less than 10 minutes away. With all the major airports less than an hour away, even connecting with the rest of the world couldn’t be easier.

By day, the apartments are flooded with natural light, providing an ambience that is both energising and life-enhancing. By night, residents will enjoy a privileged view of the lights and romance of the world’s most famous capital city.

The interior design team has chosen two palette options for the Upper House kitchens and bathrooms:

CHAMPAGNE: Kitchen units are finished in luxurious ‘Figured Sycamore’ timber veneer. The master bathrooms will feature a bespoke marble bath surround and vanity units in polished ‘Arabescato Corchia’ marble from Italy, contrasted by the ‘Dark Bleu de Savoie’ marble on the walls and floors.

CAVIAR: Kitchen units will be finished in ‘Eucalyptus’ timber veneer. The master bathroom will feature a bespoke marble bath surround and vanity unit in polished ‘Grey Marquina’ marble and contrasted by ‘Light Bleu de Savoie’ marble to walls and floor.

PRINCIPAL TOWER will face onto a newly created landscaped piazza, with trees and green spaces. Residents also benefit from amenities that include a lap pool, spa, a state-of-theart gym, cinema, 24-hour concierge and residents’ lounge. There are subterranean bicycle storage facilities available and opportunities to acquire parking spaces.


• PRINCIPAL TOWER is set to join the cast of architectural landmarks on London’s iconic skyline, which includes masterpieces from the Richard Rogers Partnership, Rafael Viñoly and Kohn Pedersen Fox.

• PRINCIPAL TOWER offers the opportunity to own an architectural masterpiece.

• Prestigious location overlooking the heart of the City of London.

• Easy access to five major transport hubs within walking distance.

• Car parking spaces are available in the Tower’s subterranean car park. The car park is accessed via two car lifts for additional security.

• Crossrail service commences in 2018 - just prior to Principal Tower’s early 2019 opening.

• Unrivalled proximity to all of London’s finest schools, colleges, and universities.



Site: Apartment ***, Principal Tower, 2 Principal Place,

Worship Street, London, EC2A

Local Authority: London Borough of Hackney

Completion date: Early 2019

Number of units: 301 units

Number of storeys: 50

Tenure: 987 years

Ground Rent: 1 bed: £550

2 bed: £650

3 bed: £750

Penthouses: £1,000 per annum

Service charges: Estimated – £7 psf, p.a.

Car parking: 48 allocated car parking spaces and 3 disabled spaces

Cycle parking: 353 cycle spaces

Building warranty: nhbc (


  • 24 Hour Security Guards
  • Balcony
  • City View
  • Community Pool
  • Corner Apartment
  • Dining Area
  • Dining Room
  • Dishwasher
  • Elevator
  • Entry Foyer
  • Fitness Facility
  • Floor To Ceiling Windows
  • Garden
  • Hardwood Floors
  • Investment Property
  • Skyline View
  • Terrace
  • Washer/Dryer

All information furnished regarding property for sale, rental or financing is from sources deemed reliable, but no warranty or representation is made as to the accuracy thereof and same is submitted subject to errors, omissions, change of price, rental or other conditions, prior sale, lease or financing or withdrawal without notice. International currency conversions where shown are estimates based on recent exchange rates and are not official asking prices. All dimensions are approximate. For exact dimensions, you must hire your own architect or engineer.