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5 Companies Paving the Way in Real Estate Technology & Innovation

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5 Companies Paving the Way in Real Estate Technology & Innovation


One of the best parts of going to a conference are the exhibitors you meet.

At Real Estate Connect we had well over 60 fantastic tech, marketing and real estate vendors. Many of these vendors I was familiar with, but there were plenty of new faces (over 20 new start ups!!) During our “Meet the Press” session I was able to sit down with a number of CEOs, founders and marketing directors who told me about their products or services.

Each one of these companies has a very unique value proposition! Here are some highlights from my conversations.

Note: this is PART 1 (stay tuned for PART 2)

NabeWise | Ann Baldinucci, Founder/CEO

NabeWise focuses on the quality of neighborhoods and where people live. They have a unique 30 point attribute rating system to find out more about a neighborhood (i.e. trendy, ‘family friendly’, etc). According to their site:

“NabeWise allows you to understand any neighborhood as if you’ve already lived there, so you can explore the world on a local level, discover new places, and find the neighborhoods that are right for you.”

For agents, they have a free widget on their site that agents can grab for free to put on their website or blog. Personally, I really like NabeWise’s concept – as a consumer, neighborhood info (more than what we can find on the MLS) is so important!

RentJuice | David Vivero, CEO

RentJuice focuses on making renting easy. There is a growing rental market and a real estate agent who can focus on rentals can have a more consistent income. Rentals are a different animal than purchasing a home (average audience is 20-35 years old and an average rental is 1 1/2 years). According to their website:

“Make more money on rentals in less time. With one simple service, you’ll organize your rentals, advertise them to millions, schedule your appointments, and arrange a lease at lightning speed.”

RentJuice helps agents organize their listings, get their phone ringing, helps them be more efficient with paperwork, and helps to generate new revenue. Here is a great video David just emailed me with some client testimonials. Personally, I think that this is a great time to have this type of product available to agents.

Allconnect | Scott Oakley, VP Partner Development

Allconnect has been in business for 11 years and launched a tool at Connect just for real estate professionals: ConnectMyBuyer.com. They have partnered with 230 different providers – utility companies, moving companies, moving companies and more.

An agent with an account with Allconnect can simply create a customized flyer (they email or print) with all the pertinent utilities at a client’s new home. What I like about this is the level of ‘concierge service’ clients must feel from this service. Moving is already stressful enough – to make the set up of utilities and other services easier is a great idea!

RealtyJoin | Andy Heller, Head of Marketing & Co-founder

Realty Join is a unique social networking platform for real estate professionals, investors, agents and brokers. Their business model focuses on the need for real estate professionals to have a place to do business networking online. RealtyJoin promotes that there is a real need for real estate professionals and the companies they work with to connect and share information.

Within the last five months they have over over 5,000 members on their site. Andy was excited to announce the recent addition to their team, Ilyce Glink who will be their Chief Content Strategist. The site is free for everyone to use and after joining myself, seems like a great social media tool for agents!

IMAGEination.tv | Gerard Lynch, President

Just introduced at Connect was CampaignSpeed.com – a real estate portal that brings marketing products together to make an easy, ‘one-stop’ shopping experience for real estate agents. They offer a “pay as you go” subscription model.

Included in this portal are products like: property micro-sites, print and publishing options, photo enhance service (this is a pretty amazing service – it really makes those ‘cloudy day’ pics POP!), Open3DHouse (a really cool 3D floor plan), IMAGEcast and e-magazines. What I really liked about this service is the ‘one-stop shopping’ service. If I was an agent this would be a huge selling factor for me.

I really encourage you to go to these websites to find out more about each company and service they provide. They are really leading the way with tech and innovation! Stay tuned for PART 2 of this post!

Written by: Katie Lance, Marketing Manager, Inman News

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