Car Elevators are the Latest in Luxury

In March presidential candidate Mitt Romney found himself in the kind of awkward situation reserved for One-Percenters: Blueprints for the renovation of his $12 million La Jolla beach house were leaked to the press and spread across the Web. Nothing in the plans—not the 3,600-square-foot basement addition or outdoor shower—caught gawking readers’ imaginations like the split-level garage, with the latest piece of must-have residential exotica: a car elevator.

The former Massachusetts governor, worth $230 million by FORBES' estimate, has attracted criticism for this opulent amenity, but he is by no means the first high-end homeowner to install an auto lift.

“It may not be a common home feature, but its popularity is growing rapidly,” claims Brad Davies, owner of American Custom Lifts, an Escondido, Calif. company that manufactures the PhantomPark, Romney’s elevator of choice. “We have 19 on order right now; it used to be 2 to 3 on order each month.”

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