The Real Deal
March 11, 2011
After losing three of its top agents to realty reality television, Core
has managed to snag Doron Zwickel, the number-two ranked agent at
Prudential Douglas Elliman, based on number of transactions, according
to a statement from Core.
The new staffer is welcome news as the company has seen a handful of high-profile defections recently. Last month, high-performers Frederik Eklund and John Gomes announced they were leaving the company to participate in Bravo's "Million Dollar Listing" reality show as Elliman agents, which will compete against HGTV's "Selling New York," also a real estate brokerage-related reality show. Both used to be on the latter show. Three days ago, agent Caroline Grane left Core for Nest Seekers, with plans to participate in "Million Dollar Listing" as well.
Shaun Osher, CEO of Core, said that Zwickel's expertise was a key motivator in hiring him, and cited a "culture of transparency and integrity."
Zwickel, for his part, said he was drawn to Core for its "innovative and cutting edge" style.
While he's excited to be a part of the Core team, the new hire hasn't yet decided whether he'll appear in HGTV's "Selling New York."
"I'm not against it," Zwickel said, "but it means I'll have to hit the gym again."
Licensed Associate Broker