From Netflix fame to Spain: Nest Seekers launches locally

You switch on the television at home, open the Netflix app and choose from the countless reality shows centred around luxury property sales. Chances are, you've come across Million Dollar Beach House, one of the platform’s most popular shows globally. Behind it is Nest Seekers, the international real estate agency now making its move into the Spanish market – thanks to Xavi Toll – with plans to continue sourcing prime properties for its clients and, who knows, perhaps even launching a Spanish reality series of its own in the future.

Nest Seekers has just opened offices in Barcelona and Madrid, aiming to transform the way exclusive properties are bought and sold. With a fresh approach that blends high-impact marketing with highly personalised service, the firm is positioning itself as a key player in Spain’s luxury property sector.

“Barcelona is a city with unparalleled charm – a perfect mix of history, architecture and a lifestyle that international buyers find irresistible,” says Xavi Toll, head of Nest Seekers in Spain. “It was a natural choice for us. Interest from overseas investors has grown exponentially, and we see huge potential here.”

Toll adds that Madrid will also play a central role in the company’s expansion, thanks to its economic vitality and increasing appeal among global clients. “Madrid is establishing itself as a world-class luxury destination, with a cultural and leisure offering to rival that of any major capital,” he explains.

Spain, potential and competitive prices

Nest Seekers is entering the Spanish market at a time of growing demand for high-end properties. While cities such as New York and London have experienced sharp increases in real estate prices, Spain continues to offer more competitive rates in the luxury segment, attracting buyers from the United States, Europe and Asia. “The value for money in Spain is incredibly appealing,” Toll emphasises. “You can find exclusive properties with sea views or in prime locations at a far more reasonable cost than in many other international markets.”

One of the key trends identified by Nest Seekers is the growing demand for homes that offer generous outdoor spaces, contemporary design and integrated technology. “Clients are seeking properties that are not only visually striking but also practical and energy-efficient,” the executive explains. “Elements such as terraces with scenic views, advanced home automation systems and sustainable features are becoming crucial in their decision-making process.”

The Nest Seekers formula: luxury, innovation and media presence

Its strong focus on marketing and media exposure sets Nest Seekers apart from other agencies. Its presence on major streaming platforms such as Netflix, HBO and the BBC has positioned the brand as a symbol of luxury and exclusivity. “We don’t just sell properties; we deliver an entirely different buying experience,” Toll emphasises. “Our business model is closer to entertainment, featuring high-quality audiovisual productions that present our properties in a truly spectacular light.”

Nest Seekers also adopts a global strategy, with agents operating across key international markets and partnerships spanning sectors such as yachting, private aviation and fine art. “The luxury client isn’t simply searching for a home – they’re seeking a lifestyle,” Toll explains. “We ensure our service is comprehensive, offering much more than just a real estate transaction.”

A bright future for Spanish luxury – on screen and beyond

Nest Seekers’ arrival in Spain comes as the country continues to cement its status as one of Europe’s leading luxury property destinations. “The Mediterranean remains one of the most sought-after locations for buyers worldwide,” says Toll. “Barcelona, in particular, is drawing investors in search of exclusivity, cutting-edge design and an exceptional quality of life.”

With a strategy centred on the premium segment and a global network of clients, Nest Seekers is committed to redefining the luxury property market in Spain. By combining technology, marketing and a distinctive, lifestyle-driven approach, the firm is positioning itself as a standout player in the sector.

Toll also shares how Spain could feature in the reality series that helped put the company’s parent brand on the map. “The popular shows following real-life Nest Seekers teams have elevated the brand to one of the most prestigious and recognisable names in the American market, playing a key role in its global expansion,” he explains.

Selling the Hamptons on HBO, Million Dollar Beach House on Netflix and Crazy Rich Agents on the BBC are just a few examples. Now in development is a new project: a Nest Seekers International series that will showcase teams from around the globe, including Spain.