Il Sole 24 Ore
Aug. 4, 2023
The US brand known for various real estate reality shows is opening in Milan under the leadership of the Traverso brothers and expanding to Capri, Como and Campania.
The luxury residential sector shows no signs of weakness in large Italian cities and is attracting new investments. With this in mind, the Nest Seekers International real estate group extends its presence in the high-level sector with further expansion in Italy.
The real estate agency brand also known for reality shows starring its real estate agents broadcast by Netflix, BBC, HBO and Discovery announces the opening in Italy and develops a new TV series to tell the real estate market.
Milan as a base
According to reports from Il Sole 24 Ore, Nest Seekers International, which is well known abroad for its exceptional positioning in the luxury real estate sector, new residential buildings but also art, yachts and private jets, is expanding with the opening of the Italian office.
The American giant boasts 35 offices in the United States and Europe and 1600 agents and is known for innovating the real estate industry with the production of real estate reality shows that have made its agents famous in the United States. After the successes of the TV series "Million Dollar Listing New York", "Selling The Hamptons", "Million Dollar Beach House" will soon debut with the first Reality Show in the old continent.
The new real estate reality show
In fact, on August 6, the BBC will broadcast in prime time “Crazy Rich Agents” filmed in the Nest Seekers office in London. An important exhibition of the brand that will anticipate the opening of other new locations in Central Europe by the end of 2023.
Expansion in Italy
The Italian headquarters is located in Milan in via Andrea Appiani 25, and its reach will now extend to the most sought-after destinations in Italy, including the Amalfi Coast, Tuscany, Lake Como and Puglia.
“As summer approaches, a holiday in the Mediterranean is a dream for many people – says Eddie Shapiro, president, founder and CEO of Nest Seekers -. Italy's natural beauty and cultural richness make Italy the perfect destination. For Nest Seekers, expanding our business in Italy is a logical consequence after our success in other European markets». The Milan office will be led by Luca and Sara Traverso, sons of the same family who grew up professionally in Italy but who have been operating in international markets for over 20 years, especially Milan and New York. Luca and Sara together with Eddie Shapiro are currently working on a TV series for the Italian market.
Even Italy on TV
«We are enthusiastic about continuing the expansion of the Nest Seekers brand in Italy – explains Luca Traverso -. I enthusiastically embraced this format which is also enjoying enormous success in Europe. The NS business model, made up of innovative marketing, real estate reality shows and academies for the new construction sector, puts real estate agents at the center and satisfies their current needs for growth and international visibility. Today we are looking for agents willing to enter this project and take part in our TV series».
An integral part of this Italian project also Bianca D'Alessio specialized in the new construction sector and awarded as the best real estate agent in New York for 2022 with 349 sales, 222 million in sales volume, an exclusive portfolio of 2 billion dollars and protagonist of the Reality Show “Selling The Hamptons” who says: «As an Italian American I am proud to bring my method to Milan, the courses of my Academy have allowed my The Masters Division team to become the most productive in New York in just a few years. It will be a pleasure to share my experience with the Italian agents».
The Italian stages
«We are opening the Milan office to develop the preparatory activities for the launch of the national project and the inaugurations of the three offices in the presence of the president – explains Luca Traverso to Il Sole 24 Ore -. The inaugurations are on August 8 in Capri, September 8 in Milan, an event in which the European managing directors will participate, and September 9 in Naples. Further openings in 2023 foresee Florence, Verona and Rome». The group will also open five new offices in Europe by the end of 2023, starting in the summer with Mallorca and following with Croatia and Greece.
Not just agents
The Nest Seekers International formula is particularly innovative as it combines a strong physical presence with an important presence on social networks. Nest Seekers International has a 21-year history, over 1,600 agents and employees, approximately 4,500-5,000 transactions annually with an $8 billion portfolio of ads. The brand's huge footprint is complemented by an established social media following, with around 1 million followers across all platforms, including 320,000 followers on Instagram alone.