As Million Dollar Beach House hits the UK, could it change how mega-mansions are sold here?

The Telegraph

By Zoe Dare Hall
Sept. 17, 2020


A new Netflix reality show lifts the lid on how American-style marketing tactics are being used by a London firm to sell prime property.

“Kindest (keep on closing),” is how estate agent Daniel McPeake signs off his emails. He’s East End born and bred – his granddad was the bare-knuckle fighter Basher Harris. But as the London-based managing director of Nest Seekers International, the property brokerage behind Netflix’s latest US real estate reality series, Million Dollar Beach House, McPeake is helping to bring about what he calls the “Americanisation” of the luxury London property market. ...