The Hollywood ReporterBy Alexandria Abramian
Feb. 27, 2014
WHEN OSCAR ENHANCES THE LISTING
'Cate Blanchett's character was seduced here': how prices popped on these location properties with Academy Awards patina
In The Wolf of Wall Street, Jordan Belfort (DiCaprio, inset) lived one floor up from this 2,500-square-foot penthouse at New York's Milan, which upped its asking price by $200,000 after the film was released.
“The owner wanted to capture the exposure right after the film came out,” says Sarkissian. “We even said that the house was featured in the movie on our MLS [Multiple Listing Service] ad.”
Requests to view the home tripled, and the Woody Allen story of a socialite’s fall from grace became part of the property’s pitch: “I would take people out onto the terrace and show them where they’d filmed,” she says. “I even got a couple of guys in here saying, ‘This is Dwight’s [Sarsgaard’s character] house!’ ” The home sold for its asking price of $3.8 million in February.
It’s not just realtors benefiting from screen time: Patrick Ediger, co-founder of L.A.-based French American Wallpaper, wasn’t sure why he had a sudden uptick in orders for his geometric white-and-silver Boudoir Mirror wallpaper last December. “We had an upshoot in requests. And it wasn’t until recently that I put it together that it’s the paper we put in the model unit where they filmed Her,” says Ediger of one of the movie’s locations, downtown L.A.’s WaterMarke Tower, where units rent for $3,000 to $15,000 a month.
Even when locations are far from inspiring, there’s no such thing as bad publicity. In 12 Years a Slave, production designer Adam Stockhausen turned a former mule barn at Destrehan Plantation in Louisiana into a cotton sorting barn with fibers strewn on the floor, ladders and ceiling. The slave-era scenes didn’t put a dentin the Destrehan’s booming wedding business: “Last year was our best ever for weddings,” says the site’s executive director, Nancy Robert. “We have 38 weddings booked for 2014 and 20 lined up for 2015. What they did for the barn in 12 Years a Slave, you would not recognize it at all for weddings. It’s got a rustic look that brides love. We’ve got quite a business.”
|Penthouse 3 bed/3.5 Bath with Private Terrace at the Milan Condominium|
Licensed Associate Real Estate Broker